Smarter Operations for Modern Commerce

We helped Greenstraw with custom CRM | ERP | HRMS and Sales-management web portal for recycle-product operations, customer management, stock control, invoices, employees, and reporting.

Web DashboardUI/UX DesignCustom Software
3-in-1CRM, ERP & HRMS in one portal
10+Integrated business modules
Role-basedAccess with full audit trails
Multi-storeStores, restaurants & cafés synced
Greenstraw Dashboard Overview
PROJECT OVERVIEW

Reimagine, Innovate, And Elevate Your Business

From creating next-generation digital platforms to enhancing existing ecosystems and driving complete digital transformation, we help businesses unlock new efficiencies, accelerate growth, and embrace the future with confidence.

LOCATION01
USAClient headquarters
DURATION02
12 MonthsDiscovery to launch
PLATFORM03
Web PortalDesktop, laptop & tablet
SECTOR04
Recycle ProductsRetail, stores & cafés
TEAM05
11dedicated specialists
2UI/UX
3Frontend
3Backend
2Tech Leads
1PM
TECHNOLOGIES06
FRONTENDReact JS
SERVICESNode JS
BACKENDLaravel
DATABASEMySQL
CLOUDAWS
REST APIsRole-based access (RBAC)Audit trailsSecure authenticationCloud document storageResponsive UIModular architecture
THE CLIENT

Rough Turtle Limited

The client required a centralized, web-based HRMS & CRM solution capable of managing both business operations and workforce administration through a single integrated platform. The objective was to replace fragmented processes with a unified system that improves operational visibility, data accuracy, employee management, customer engagement, and overall business efficiency.

The platform needed to support customers, brands, product categories, restaurants and cafés, stores, products, SKUs, sales, invoicing, and business reports, while allowing different departments to collaborate within a secure environment.

THE CHALLENGE

Many departments, thousands of SKUs, one source of truth.

Fragmented data

Separate systems and manual processes led to duplicated work, inconsistent data and delayed reporting.

Granular permissions

Employees see only what their role needs, while admins retain complete control and data security.

Multi-location sync

Stores, restaurant branches and brands need accurate inventory and real-time reporting across locations.

Sensitive HR records

Employee documents, hierarchies, bank details and asset allocations must be stored securely and compliantly.

WHAT WE BUILT

Three systems, one integrated platform

A secure, scalable, role-based platform that gives management real-time visibility over customers, employees, products, stores, sales and reporting from one dashboard.

CRMCustomers

Customer data, sales tracking and interaction history to strengthen relationships.

Customer management
Lead monitoring
Interaction history
Sales entries & reports
Sub-admin access
ERPOperations

Centralized control over products, stock, stores and restaurant operations.

Brands, categories & SKUs
Inventory & stock control
Multi-store operations
Restaurant & café: menu, billing, orders
Invoices, GST & payments
HRMSWorkforce

The full employee lifecycle, stored securely and governed by role.

Employee onboarding
Document storage
Asset allocation
Reporting hierarchy
Bank details & system access
INSIDE THE PLATFORM

Purpose-built screens for every department

HRMS

Every employee record, in one secure place

OnboardingWork information, roles and reporting hierarchy.
Documents & bankSecurely stored and verified per employee.
Assets & accessTrack allocated equipment and permissions.
Greenstraw HRMS Employee Records
ERP

Stock, SKUs and stores, always in sync

Brands & SKUsCategories and SKUs in one catalog.
Store-wise stockLive levels per store with reorder alerts.
Invoices & GSTTax-ready invoices with payment status.
Greenstraw Stock ERP Management
PROJECT CAPABILITIES

Daily operations in a single, organized admin

Greenstraw brings day-to-day CRM operations, sales entries, inventory visibility, employee records, and reporting into a single organized admin platform.

01

Manage Operations Across Devices.

Responsive layouts help teams access customer, employee, sales, and reporting modules from desktop, laptop, and tablet screens.

02

Track Sales, Invoices, And Records.

Structured workflows make it easier to manage invoices, sales entries, payment status, employee details, and supporting documents.

01

Impact Analytics

Review customers, brands, categories, items, sales, and performance signals.

02

Precision Operations

Keep stock, sales, GST, invoices, payments, and reports connected.

03

Custom Tracking

Manage employees, documents, sub-admins, customers, and brand records.

04

Verified Growth

Create a scalable CRM foundation for more users, products, and reports.

PROJECT GOALS

Nine goals behind every screen

Eliminate disconnected workflows and give management complete visibility over organizational performance.

01

Centralize Business Operations

Integrate customer management, sales, inventory, store operations, restaurant management, invoicing, and HR administration, reducing the need for multiple independent systems.

02

Improve Operational Efficiency

Automate repetitive administrative processes such as customer management, employee record maintenance, sales processing, invoice generation, document management, and reporting to improve productivity and reduce manual errors.

03

Strengthen Human Resource Management

Provide a comprehensive HR management system that supports employee onboarding, document storage, asset allocation, reporting hierarchy, work information, bank details, and system access management throughout the employee lifecycle.

04

Enhance Customer Relationship Management

Enable efficient customer data management, sales tracking, lead monitoring, and interaction history to strengthen customer relationships and improve business development efforts.

05

Streamline Inventory & Store Management

Provide centralized control over brands, categories, products, SKUs, inventory, and multi-store operations to improve stock visibility, product tracking, and operational consistency.

06

Support Restaurant & Café Operations

Digitize restaurant management through menu management, billing, order processing, inventory monitoring, and performance reporting to improve operational efficiency and customer service.

07

Deliver Actionable Business Intelligence

Provide interactive dashboards, analytics, and comprehensive reporting that enable management to make informed decisions based on real-time operational data.

08

Ensure Secure Access & Governance

Implement a robust role-based access control system with audit trails, permission management, and secure authentication to protect business-critical information.

09

Build for Scalability

Develop a modular architecture that allows future integration with additional business functions, mobile applications, third-party systems, and advanced automation features.

TECH STACK

Built on a modular, cloud-ready architecture

FRONTENDReact JS

Responsive dashboards, tables and forms for desktop, laptop and tablet.

SERVICESNode JS

Real-time services for sales, stock and reporting data.

BACKENDLaravel

Business logic, role-based permissions, invoicing and HR workflows.

DATABASEMySQL

Relational data for customers, SKUs, employees and transactions.

CLOUDAWS

Secure, scalable hosting and document storage.

THE TEAM

11 specialists over 12 months

2UI/UX
3Frontend
3Backend
2Tech Leads
1Project Manager
BRAND IDENTITY

A calm, legible system for data-heavy screens

The Greenstraw logo
TYPOGRAPHY
AaPoppins
LightRegularMediumSemiBoldBold

Poppins gives Greenstraw a clean, friendly admin voice while keeping tables, forms, dashboards, and report screens easy to read.

Fresh Green#9DD24A
Charcoal Navy#151925
Pure White#FFFFFF
DEVELOPMENT JOURNEY

From discovery to daily operations

Step 1

Discover

Study CRM modules, sales workflows, and reporting needs.

Step 2

Define

Map dashboard, customers, brands, stock, sales, and employee flows.

Step 3

Design

Create Greenstraw screens, forms, tables, and visual system.

Step 4

Deliver

Validate admin flows and prepare the CRM for daily operations.

OUTCOME

A digital backbone built for long-term growth

By centralizing customer management, employee administration, sales, inventory, restaurant operations, invoicing, reporting, and organizational management, the platform improves process efficiency, data accuracy, collaboration, and business transparency.

Real-time dashboards support faster decisions, automation reduces administrative effort, and a secure role-based architecture with audit trails keeps governance and data protection high across the organization.

LET'S GROW TOGETHER

Turn ambitious ideas into powerful digital products with scalable mobile apps, custom software, and modern websites.

From startup MVPs to enterprise-grade platforms, Uptake builds high-performing digital experiences that are fast, intuitive, and ready for the future. Need a custom ERP, CRM or HRMS? We can help.